Igor Sokolov is a lifelong learner, with over 10 years of University education in social sciences, business and math. Has built a career in the market and social research - from an assistant in international research company up to running his own research business. His main area of expertise is data analysis in the field of social research – sociology, psychology, marketing. What can be more fun for an introvert than applying math to society? :)

Growing fed up with doing commercial research – he turned his focus into popularization of scientific method within social sciences. Currently, Igor is leading an international non-profit project "Quantify the World" (https://quantify.world) with missions to bring public opinion back to public and engage everyone in social research.

He also is going to launch an educational YouTube channel to help others learn about methods and best practices for studying humans, along with fun and exciting research.